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Our story
SINCE 1946 LUREX® HAS BROUGHT BRILLIANCE AND ELEGANCE TO FASHION.
IN 2017 IT LAUNCHES MAISON LUREX AND ITS VERY FIRST COLLECTION.
MAISON LUREX
Having witnessed its threads being used on the catwalks of the designers’ shows in: Paris, London, Milan and New York for more than 70 years, LUREX® is pleased to announce the launch of Maison Lurex and the development of its very first collection.

In tribute to the creativity of its clients and the greatest designers in French and Italian Haute Couture (Valentino, Jean-Paul Gaultier, Armani, Christian Lacroix, Gianni Versace, Karl Lagerfeld ...), Maison Lurex is reinventing its exceptional thread with its own collection of jewelry and fashion accessories (shawls, scarves, fine leather, prêt-à-porter, cushions ...)

Founded in 1946 and purchased by the Franco-British Sildorex group in the 1970s, Lurex® today wishes to share its heritage and exceptional know-how with Maison Lurex.
THE LUREX BRAND
Still being manufactured in factories located in England, France, and Belgium, Lurex® is the story of an exceptional thread. Created in 1946, it would go on to revolutionize the use of metallic threads. Its Gold and Silver threads became light and supple and embraced the liberation of the feminine silhouette, creating an endless source of inspiration for the great post-war designers (Dior, Yves St Laurent, Balenciaga, Courrèges, Givenchy ...).

Bringing the vibrancy of its threads to the finest creations of haute couture, Lurex® continues to innovate, combining exquisite fibres and materials and establishing itself as a symbol of brilliance with numerous innovative techniques to make softer and finer threads as well as offering a richer palette of colors and effects.
THE HISTORY OF LUREX®
It is indeed a rich history, “crafted in gold thread”, which has created a LUREX® brand recognized all over the world. In ancient times craftsmen in Asia developed a technique to wrap pure gold leaf around silken threads and these threads became a symbol of wealth and power in Egypt and then in the great empires of India, Persia and Rome. During the Renaissance period these golden threads were used to embellish furnishings and decorative trims and at the end of the 19th and the turn of the 20th centuries French Haute Couturiers, like Chanel and Lanvin, adopted these golden threads to bring brilliance to their latest creations.
DISCOVER >
THE HISTORY OF LUREX®
It is indeed a rich history, “crafted in gold thread”, which has created a LUREX® brand recognized all over the world. In ancient times craftsmen in Asia developed a technique to wrap pure gold leaf around silken threads and these threads became a symbol of wealth and power in Egypt and then in the great empires of India, Persia and Rome. During the Renaissance period these golden threads were used to embellish furnishings and decorative trims and at the end of the 19th and the turn of the 20th centuries French Haute Couturiers, like Chanel and Lanvin, adopted these golden threads to bring brilliance to their latest creations.
DISCOVER >